Picture your sales and marketing process in your head for just a moment. If you’re like many business owners, you likely spend a lot of time, money and effort sending web visitors to your landing page. Then, once they’re on your landing page, you likely spend a lot of time, money and effort to get customers to a form … … and then what? You can’t simply cut the engine and hope that the momentum that got them this far will coast them through the form to conversion. This is the mistake I see the most on landing pages, for business we work with.