How can a business owner tell, quickly what the public’s reaction is to his advertising?
By the number of responses it produces!
Responses can take many forms: sales through retail or online stores; orders sent in by mail or online; requests for samples, or further information, leads for sales people to follow up.
Direct Response Online Advertising gives an account of itself!
What Direct Response Online Advertising Does
Direct Response Online Advertising speeds distribution. It introduces products quickly to the consumer. It provides salesmen with leads. It buys customers instead of merely creating impressions online. It stimulates dealer and employee cooperation. It can enable an business owner to do 5 or 10 times as much advertising as he now thinks he can afford-or spend correspondingly less to reach the same goals.
Direct Response Online Advertising demands some kind of action from the reader. It tele scopes the time element between advertising and purchasing. It insists upon the reader doing something after he reads an ad. It refuses to be content with having made only an impression. It recognises the shortness of the average memory, competition from other matters for the attention of the consumer, the importance of doing a complete selling job.
Amazing Sales Results
Preparing advertising that gives an account of itself has been the specialty of the personnel of this agency for nearly fifty years. Most of the clients we have served are companies whose products are sold direct to consumers through keyed and measured advertising. From this experience we have determined that the principles which create successful online campaigns are incredibly successful when applied to other forms of distribution!
Some of these results will be described be low. But first let us give you a few examples of what our advertising has done for some of our clients
Here’s how we’ve applied it to some of our clients:
Question: How do you sell 4500 tickets to an entrepreneurs conference in South Africa?
Answer = By selling something else.
No one wants to go to a 3 day entrepreneurs conference, sitting around all day getting sold to, no one wants that.
Give someone the keys to a life of freedom doing what they love and now you have something that people want to buy!
That’s why when Greg Secker and his team came to us to help them sell 4500 tickets to South Africa’s first ever conference we got busy asking questions… not to Greg but to his prospects.
Then we crafted a series of communications to take his prospects on a treasure hunt over the internet looking for money and freedom. We used remarketing on the Google networks and facebook to create a HUGE buzz around the event and then we engaged our time tested launch sequence to sell out the tickets in record time.
The result, SUCCESS!
If you are in South Africa just click here to secure your place at this groundbreaking event.
Question: How do you grow a business from $150,000 P/M to $500,000 P/M?
Answer = By selling what people want to buy.
When max virilty approached us they were already successful. Suresh and his team where making $150K a month but were hungry for more.
So we got to work finding out why his customers were buying and it turns out they purchased for MUCH different reasons than Suresh imagined.
When we surveyed his clients we discovered a huge percentage were married and over 45, they were concerned about prostate problems and erectile dysfunction.
But Suresh thought he was selling to horny men in their 20’s and 30’s.
Solution, a new website and marketing campaign that targets the people who are actually buying.
The result, SUCCESS!
If you would like to check out the website (for marketing research purposes obviously) then just click here.
How do you sell weight loss to men?
Someone who buys a weight-loss product isn’t that interested in the product. They’re looking for the benefit it provides–the ability to lose weight.
So what they really want, what they really care about, is losing weight, not buying a product. They care about the benefit they’ll personally receive.
Imagine “selling by online advertising such a wide variety of merchandise and services as books, phonograph records, roses, cosmetics, gift articles, garden supplies, executive training, financial services, pictures, clothing and almost everything else you can name!
Imagine what resistance online advertising overcomes! It persuades millions to send money to faraway countries, frequently strangers, for unseen merchandise, which is often available in retail outlets at the same or even lower prices!
Some of the lessons learned
Some of the things online advertising teaches are almost unbelievable. For example, in one test we discovered that a two colour ad can be less effective than the identical ad in black and white.
In another test we found that a £25,000 Prize Contest affected results adversely! In still another test we proved conclusively that it was better to offer merchandise at a bargain price than free! We have discovered differences as great as 12 to 1 between the number of orders or replies two diferent ads can bring – each making identically the same offer-the only difference being the headlines! We have tested thousands upon thousands of themes, schemes, ideas, and have found enormous differences in the number of responses produced by each!
Our “package goods” clients have come to understand the vital, unique information about selling-regardless of how you distribute-which Direct Response Online Advertising obtains. Millions of pounds of keyed, traceable results – measuring the relative value of words, offers, publications, positions, layouts, illustrations and all the other elements that make up advertising-have helped us to evolve techniques that avoid much of the “advertising gamble” most advertisers believe to be unavoidable.
Now here are a few of the results these principles have obtained for companies who do not sell traditional products:
100 New Customers Per Week
We did an initial consult with the ROARlocal team and to be honest I was sceptical, but during the consult they asked us to try two ideas that cost us nothing to implement and just those two ideas added 100 new customers per week! We’re now using them for all our marketing. Michael Oldroyd Kidz5ADay Australia
Massive Impact On Our Profits!
The ROARlocal team have been nothing short of brilliant! they re did my website and they’ve turned it into a selling machine, we’ve seen a massive increase in our profits. Andrew Butcher, Cleveland ProWash
£27,000 extra profit
“…in this financial climate we rely on the ROARlocal team to constantly improve our online business. So far this year they’ve added £27,000 to the profits of our business” Elaine Arnold, FootLooseWines.co.uk
Saved us £17,000 in advertising
“We were doing some online marketing using Google they spent 90 minutes looking at our campaign, made some changes and saved us £17,000… that’s £17,000 straight to our profits” Warren David, The Boatman Pub
Added £65,000 To Our Business
“We saw a 20% increase in sales that meant we had to employ a new member of staff to deal with it added £65,000 to our business, we’re very happy.” John Wilkinson, Prontaprint Brighton
Page One Of Google In Just 8 Days!
“I’m a plumber and the market is very competitive, roar local looked after my sep for me for my business, I went from nowhere to No 1 in just 8 days! I’ve now had them build my website, do my google adwords advertising and they even look after my social media! It’s added thousands to my business. Keith Asher, FastDrainUnblocking.com
£1500 From Every Sales Email That Goes Out
“One strategy they implemented captured over 8,000 email addresses. They then created the e-mail strategy which achieved an average of 21.2% open rate, a 19.7% click-through rate and a 10.7% buy rate from those click-throughs. At an average order rate of £40 i’m seeing almost £1,500 in sales every time i send a sales newsletter out (not every newsletter is a sales one…another tip they shared). Most importantly my overall ‘repeat biz’ customers is amazingly high. Ian White Amarya.co.uk
Business Grown By 500%
‘…the best investment in my business I have ever made. I don’t think it is a coincidence that every level of my business has sky-rocketed….grown by around 500%. I thought I was doing ‘ok’, but am now am very excited at what is actually happening and the incredible potential for the future. Nicola has opened my eyes and made me think far more broadly about the potential of marketing locally and globally’ Sarah Leather, TheBabyMakingClub.com
One Idea = Extra £12.5k Per Month Recurring!
Just ONE idea you gave me last week has led me to set up a new business with a friend (outside what I do in the daytime) which is already generating over £12,500 per month recurring income! To say I’m getting value from working with you would be a shocking understatement…” JS, London (contact details available on request)
“I count myself as a serious experienced businesswoman and entrepreneur… I would estimate that, from working with Nicola, I’ve increased my asset base by well over half a million pounds and just ONE idea from Nicola one day created an extra £18,000 extra PROFIT for my partner’s business in just SIX weeks!“ Debbie Bissett DebbieBissett.com
One year ago I had just opened a small training venue in central London, ran two other small holistic businesses and was struggling to find clients. Now, thanks to Nicola, I am swamped with room bookings and my two other businesses are flourishing like never before. I have also learnt huge amounts from her in terms of internet marketing and property investment.
My income is far greater than ever before in my life….my income has quadrupled………..I work less, I think more and I have more free time than ever…… AND I am now living in my dream flat in central London!” Debbie Winterbourne TrainingRoomForHire.com
Page One Of Google For Key Phrase In 1 Month
“Hi Nicola, I just want to thank you for all your hard work, it is appreciated. This is a great leap for the Chamber in the right direction and you have been strategic in making this happen. Thank you. Tina Tilley, CEO Worthing and Adur Chamber of Commerce”
In opening a major market for one of our clients, utilising a saturation radio, newspaper and television campaign, our client received an unprecedented return of £5.00 at the wholesale level for every promotional pound IN JUST EIGHT WEEKS! And this volume has been maintained for six consecutive months, with minimum promotion. Your campaign sold one out of every five people in this area in the eight week test period!
May We Talk it Over?
We would like to demonstrate, entirely without obligation to you, how Direct Response Online advertising can move more of your merchandise at lower unit cost.
If, upon examination of your product and sales picture we feel that our experience does not qualify us to be. of help to you we will tell you so, frankly.
If you accept our recommendations the cost and risk will be so small they will not bother you, for in our selling efforts every step is tested. We never plunge. Expansion of successful formulas is gradual. We stop, look, and think before we suggest additional expenditures. Substantial expenditures are always underwritten by successful experience.
This is the training, the tradition, the habit of thinking we now offer to any advertiser who has a tough selling problem. .
To expedite your own response we have created a convenient appointment request form below. May we repeat-it involves absolutely no obligation on your part-and it will give you the opportunity to consider some of the most remarkable advertising examples and results you have ever seen. fill it in today if you are interested in making every pound of your advertising appropriation give an account of itself!
Obligation Free Contact Form
Please feel free to use the form above to contact us at any time, we need your name, the domain name of your existing site (if you have one), your preferred method of contact (phone number or email address) and we will get back to you as soon as possible.
Or you can call us on 01273 78 21 44 Monday through Friday 8.30 – 6.30 and get answers immediately.
The Sussex Innovation Centre
University of Sussex
Science Park Square, Falmer
Brighton BN1 9SB