After a slightly unsettling homoerotic start(!), this week’s podcast deals with the topic of pricing strategy.
We delve into the way to structure your prices so that you attract the right kind of prospects… And turn the best ones into high-paying clients.
You’ll also learn the biggest mistake that Neil has seen in the pricing structure of other businesses and why it will almost certainly lead to your business failing within a year.
Plus, Neil’s fetish for shoes reveals something very important about the minds of your buyers and how you can better appeal to them.
Listen now as we cover:
- Neil’s pricing experiments (including insights into LivingSocial and Groupon)
- A brief case study of Neil’s sales letters and why they work
- The psychology of the kind of buyers you want for your business and how to appeal to them
- Oh, and Neil even reveals one of his finely crafted chat up lines(!) from his days in Nottingham
What more could you ask for? (Fewer weird conversations probably…)
Oh, and as part of our pricing strategy chat, I also wanted to share with you our client avatar cheatsheet.
This is a crucial part of understanding your prospects and what they’re motivated by.