Don’t try to sell what your market doesn’t want to buy
The most common — and painful — mistake I see entrepreneurs (myself included) make, is to develop a product that no one has any interest in buying.
This is why so many inventors spend decade after decade without any commercial success.
They’re passionate, yes — but they’re passionate about the product — about their brilliant new invention that they’re sure the world needs.
What’s a buyer? Someone who deeply desires a certain result, AND (important distinction) will pay to get it.
If you prefer to read than listen, check out the original post No Money Honey
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image credit: danielmoyle