This is a kinda weird case study about How We Sold £250K Of Furniture Without A Website for one of our outsourced marketing clients.
Here’s some background info so you can better understand the marketing problems to be solved.
“Best Furniture (fictitious name to protect the innocent) has a significant overstock of a particular bed. Let’s call the bed the Best French Bed. All of these beds are brand new, same style but they do have a variety of colors in stock. Best Furniture picked these Beds up dirt cheap from other retailers around the country.
Here’s the catch.
The Best French Bed is a niche bed that does not sell well. Best Furniture was baffled about how they should sell all of these Best French Beds that were sitting in their shops collecting dust. Newspaper Ads, Direct Mail, TV, Radio would all be a waste of money since these Beds do not appeal to most bed buyers. These Beds needed to be moved fast and when you need to move inventory fast, you call ROARLocal!”
This case study is about the steps we took to generate highly qualified leads and move these beds.
If you prefer to read than listen, check out the original post How We Sold £250K Of Furniture Without A Website
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image credit: mislav-m