How To Bring A New Product To A New Market
In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they were at, here I outlined those 5 stages of awareness for you:
Next I showed you how to market to your prospects online based on the stage of awareness they are at here’s phase 1- Your prospect knows about their problem and knows that your product can solve their problem.
Then we moved on to stage 2: Your prospect knows about their problem but does not know that your product can solve their problem.
Then we moved on to stage 3: Your prospect either knows, or recognises immediately, that he wants what the product does; but he doesn’t yet know’ that there is a product, your product, that will do it for him. AKA “How To Bring A New Product or Service To Market”
Now we come to the final phase 4: How To Create A New Market Category. This is the most difficult of all the marketing problems we solve…
If you prefer to read than listen, check out the original post 5 Types Of Prospect – Part 3
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image credit: Karen Roe