In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they were at, here I outlined those 5 stages of awareness for you:
Next I showed you how to market to your prospects online based on the stage of awareness they are at here’s phase 1- Your prospect knows about their problem and knows that your product can solve their problem.
Then we moved on to stage 2: Your prospect knows about their problem but does not know that your product can solve their problem.
Now we come to phase 3: The prospect either knows, or recognises immediately, that he wants what the product does; but he doesn’t yet know’ that there is a product, your product, that will do it for him.
Another way to state this is “How To Bring A New Product or Service To Market”
This represents 2 great marketing problems to be solved..
If you prefer to read than listen, check out the original post 5 Types Of Prospect And How To Sell To Each Of Them – Part 4
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