Ok if you remember a few posts ago, I told you the five main stages of awareness a prospect goes through in relation to your product or service.
I also told you that whenever we’re called in to help a client who’s not doing as well online as they’d like to, it’s because they’re marketing to their prospects at the wrong stage of awareness.
In my second post in this series, we started the process of how to market to your prospects depending on what stage on their awareness cycle they were at.
We started at phase 1- Your prospect knows about their problem and knows that your product can solve their problem.
This time we move on to stage 2: Your prospect knows about their problem but does not know that your product can solve their problem.
If you prefer to read than listen, check out the original post 5 Types Of Prospect – Part 3
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