In the past, for example, ISPs were more likely to block a high percentage of a sender’s e-mail if some of its recipients clicked their spam button.
Now, if that same sender also takes proactive steps to show its e-mail is legitimate and engages the recipients, ISPs are more likely to deliver a higher percentage of e-mail to the inbox even if some recipients are hitting the spam button.
But you still need to ensure you’re taking the right steps that result in better treatment from ISPs. Sender reputation remains the cornerstone of deliverability.
Here’s what we’ve learnt about getting e-mails delivered.
If you prefer to read than listen, check out the original post How to get your emails delivered into inboxes
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photo credit: mikecogh