I study the greats.
People who’ve pioneered marketing and selling are an endless source of inspiration to me and I aim to be one of the luminaries of online marketing as a result of my idolisation of these great men…
Take for instance, David Ogilvy. He was one of the original, and greatest, “ad men.”
In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world’s most iconic ad campaigns, and in 1963 he even wrote Confessions of an Advertising Man, the best-selling book that is still to this day considered essential reading for all who enter the industry.
Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s; his name, and that of his agency, have been mentioned more than once in Mad Men for good reason.
With all that in mind, being able to learn his writing routine when producing the very ads that made his name is an invaluable opportunity. The fascinating letter that follows, written by Ogilvy in 1955 to a Mr. Ray Calt, offers exactly that…
If you prefer to read than listen, check out the original post How David Ogilvy Wrote World Class Copy
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