If you’re a small business owner or entrepreneur, being unique is a big deal.
You want to be more desirable to your prospects than anyone else who’s offering what you’re offering. You want to stand out. But you may have noticed it’s harder than it sounds. Unless you’re in a magical new market, there are already lots of people doing what you do.
You can try to:
- Beat them on quality…but there’s always someone firmly cemented in the top spot, and fighting an opponent with the high ground ain’t often a sustainable business model
- Be cheaper than the competition…but slimming down profit margins and attracting tire-kickers isn’t really the way to wealth and success either.
- Offer some feature no one else is offering…which is nigh impossible in most markets, where everything buyers want is already being provided
This all makes standing out rather hard. So what in the blue blazes do you do?
If you prefer to read than listen, check out the original post Being Good Is Not Good Enough
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photo credit: ruurmo