As part of our ongoing work for one of our clients we’ve set up some new Facebook ad campaigns and I’ve been split testing the pictures not only in the ads but also on the fan page itself.
For the main part, pictures on the landing page had no effect at all (something else does, will reveal all another time)
One thing that was interesting, was that it seems that women are more inclined to click on the ad if it is to do with their son than their daughter.
The same thing does not follow for men; men were equally as likely to click like for their sons or daughters.
What does this mean? Let me explain..
If you prefer to read than listen, check out the original post Are Boys More Likeable Than Girls?
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photo credit: adapted from image by marsmet524