We’re called to solve all sorts of marketing problems for our clients; from excess inventory to launching new products, selling thousands of books to filling 5000 seat seminars and everything in between.
Most business owners tend to think their business and marketing problem is different. It’s not.
In fact all marketing problems can be traced back to one of five types of prospects and their awareness of your product or service.
I’ve isolated 5 distinct phases your prospect will go through as their awareness of their problem and your product increases.
If you prefer to read than listen, check out the original post The 5 Types Of Prospect And How To Sell To Each Of Them (Pt 1)
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photo credit: Hugo90