I was reminded again yesterday of the late great David Ogilvy and what he had to say about the limitations of marketing.
One of our clients took us on to do PPC for him in the male supplements niche.
This is a killer niche as men spend big to look good and remain youthful, so we were excited to be involved.
We set up his PPC account for him and turned on the traffic after 1 week we’d sent over 2500 qualified prospects to his site.
Not 1 sale.
If you prefer to read than listen, check out the original post Why You’re Not Making Sales Online
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