If you want to increase your website conversion rate then your first port of call should be to improve the speed of your website, i.e. the time it takes you to serve a complete page to your user so that he/she can start using it.
In our tests it has by far the biggest ROI of any action you can undertake to increase conversion.
If you prefer to read than listen, check out the original post Your Website Is Slow Here’s How To Speed It Up
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