Despite lower budgets, B2B digital marketing is often a lot harder than B2C digital marketing, primarily because its goals are more considered purchases from savvier buyers.
As a result, I often see larger and more frequent mistakes in B2B digital marketing than in B2C. Here are a few of the most common mistakes found in B2B paid search accounts.
If you prefer to read than listen, check out the original post 10 Money Losing Mistakes When You’re Selling B2B With Paid Search
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photo credit: bark