A quick but important lesson in PPC strategy for you.
One of the services we offer is mobile website design, we’re very good at building mobile optimised websites and then driving a ton of local traffic to them, in fact our mobile campaigns are our best performing landing pages… I’ll show you one of the landing pages in a mo and indeed the story of the landing page and how we got it to convert so well is an article in and of itself.
Anyway I digress.
Lets talk about keywords, I think for this article and in fact for all your online marketing it would be best to think of keywords as search intentions.
If you prefer to read than listen, check out the original post How 1 Letter Can Lose You £100K
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