There are dozens of different channels to choose from. And online channels are fragmenting each year, creating endless ways for you to reach your customers.
Here’s a few of your digital options:
- Paid Search (Google PPC, Bing, LinkedIn ads, Amazon etc etc)
- Dispaly Ads (adbrite, clicksor, rightmedia, double click)
- Organic Search (SEO)
- iTunes Podcasts
- Stumble Upon
- White Papers
Every year, this list gets longer. It’s kind of ridiculous.
Out of all these options, are you marketing in the right one?
Here’s how to pick the right marketing channel..
If you prefer to read than listen, check out the original post Where To Advertise Online.
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