Many new entrepreneurs (and plenty of battle-hardened ones) believe that all they need is one brilliant idea. If they come up with the idea for the next Google, Facebook, or Apple, they’ll have it made and be on easy street.
Nothing could be further from the truth.
Why? Your ideas are worthless. So are mine. In fact, every idea is worthless.
That’s right, the valuation of your idea comes out to be a whopping ZERO. Nothing, nada, zilch.
So if the value from a business doesn’t come from the idea, where does it come from?
If you prefer to read than listen, check out the original post Why Your Business Idea is Worthless
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photo credit: Capture Queen ™