The study of 2,000 smart phone users marking the launch of the Samsung found we spend almost 25 minutes a day surfing the internet. Mobile phone users also spend a further 17 minutes checking and updating social networking sites such as Facebook and Twitter. In comparison, just 12 minutes is spent actually talking to someone on a phone call, while sending text messages accounts for only ten minutes of use a day.
What does this mean for your business marketing? Basically, you need to be marketing your business where your ideal future customer or client is spending over 2 hours a day being exposed to your competitors marketing messages.
If you prefer to read than listen, check out the original post Making Calls Now The 5th Most Used Function On Smart Phones
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