Picture your sales and marketing process in your head for just a moment. If you’re like many business owners, you likely spend a lot of time, money and effort sending web visitors to your landing page. Then, once they’re on your landing page, you likely spend a lot of time, money and effort to get customers to a form …
… and then what? You can’t simply cut the engine and hope that the momentum that got them this far will coast them through the form to conversion.
This is the mistake I see the most on landing pages, for business we work with.
A good headline, good copy, everything executed well … then the visitor gets to the form and it simply says ‘Request more info’ or ‘View our demo’ or ‘Contact a Sales Rep’ with forms below.
Let’s take a look at those three commonly used phrases and then suggest ways to help you create a process-level value proposition for each one of them.
If you prefer to read than listen, check out the original post How To Triple The Amount Of People Who Contact Your Business
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