Spooky but true, here’s why When you log into AdWords and add keywords to your ad groups, along with key elements like the price you’re willing to pay, you also select your match type. Depending on your choice of broad, phrase or exact your bids will be matched to relevant queries users type into the… Read more

Back in the 60′s Abraham Maslow wrote a seminal book about man and how to live a happy and fulfilled life. I study Psychology as part of my reading and my passion for understanding what motivates people to buy online. I think these 8 ways to Self-Actualise are as relevant today as they’ve ever been… Read more

I’ve been employing LOTS of new people this month as the business has really taken off thanks to some great results we’ve had for some influential clients who’ve gone on to tell other entrepreneurs about our services. So naturally I’ve been looking at some great ways to hack the employing process, I’ve come up with… Read more

Picture your sales and marketing process in your head for just a moment. If you’re like many business owners, you likely spend a lot of time, money and effort sending web visitors to your landing page. Then, once they’re on your landing page, you likely spend a lot of time, money and effort to get… Read more

I’ve heard the old saying many times that you can always expect to have a mix of “A” players and “B” players in any team… I get it that in medium and large companies, to grow to scale, you inevitably have to accept this to some degree. Luckily, we have a small team and I… Read more

A landing page is a place you send visitors when you really want them to do 1 specific action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot… Read more