It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods, means, and media. Look, the Pigeon Express isn’t what it used to be, and I don’t know about you, but the… Read more
Way too often when I am consulting with business owners I hear statements such as: ▪ I don’t click on ads, I bet no one does▪ I wouldn’t do that; therefore, I’m not going to market that way▪ Why would someone search for our products that way?▪ Of course our site is easy to navigate,… Read more
The lastest issue of The Digital Marketing Insider Magazine from ROARlocal.com is out today, do feel free to share it, there are lots of great articles about how to market your real world business online and there’s an exclusive interview with Jonathan Pfahl, founder of The Rockstar Group.
Not many people know this but Neil Asher, founder of ROARlocal, has a long track record of success BOTH with building businesses that sell info products online – what most people think of when they think Internet Marketing – and building businesses that sell REAL physical products online. This will be of interest to you… Read more
Click “Expand” on the magazine below to read it, then, if you would like, use the slider at the top of the page to make your issue of Digital Marketing Insider even larger. [issuu width=550 height=389 embedBackground=%23ffffff backgroundColor=%23222222 documentId=120911162743-ede7e6d9a7734ad8bd9c5648ffb91905 name=digitalmarketinginsider_sept_12 username=roarlocal tag=marketing unit=px v=2] Get Email Updates Enter your Name & Primary Email to be… Read more
Neil’s talked previously on this blog about how to hack hiring new employees and one of the things he mentioned was “knowing the quirks of your team” before going on to list the “quirks of the boss”. As someone who has been on both sides of the fence many times, as both entrepreneur / employer… Read more
Mobile phones started life as machines built for talking – but actually making calls is now one of their least popular functions. Smartphone owners now spend just 12 minutes talking on their phones a day – but spend two hours using the gizmos. Texting – formerly one of the reasons people became addicted to phones… Read more