A landing page is a place you send visitors when you really want them to do 1 specific action. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up. Here are five of the most common mistakes people make with their landing pages. More importantly, I’ll tell you how to avoid making them yourself.